In the age of evolving shopper expectations and technology advancements, the retail industry is in the midst of a profound shift in retail operations. The path to purchase is becoming more complex amid the ever-burgeoning growth of online and mobile shopping. As a result, customer service and inventory accuracy, which is foundational in retail, is more critical than ever as products from both brick-and-mortar and digital channels flow through the pipeline.
George Pepes, at Zebra Technologies will address the challenges of today’s retailer and the steps that need to be taken to build the ultimate online customer instore experience.
George Pepes is the retail and hospitality solutions marketing lead at Zebra Technologies for the Asia Pacific region.
George has more than 17 years’ experience in automatic identification and communication technologies including mobile printing and computing, data capture, RFID and the Internet Things (IoT), specifically working with larger retail partners in Australia and New Zealand.
Having worked directly with customers and channel partners, George brings market know-how of how technologies can be applied to help businesses reduce cost, improve efficiency, increase market share and improve customer satisfaction.