Women in Retail Series-01


The Australian Retailers Association's (ARA) Women in Retail Series celebrates the extraordinary achievements of female retail leaders in the industry by sharing stories behind their success. Our collection of anecdotes looks to build confidence in females working across the sector and inspire them to achieve their personal and professional goals.

With 57.7% of retail employees being female, the ARA aims to highlight how a more diverse management structure can boost profitability, increase motivation and alleviate some of the cost pressures retailers are facing today.  

The ARA understands the significance of the gender pay gap issue and is dedicated to supporting women in retail to ensure that the industry achieves gender parity in the future. 

WIR Video

Jessica Ip


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Jessica Ip, Head of Commercial and Transformation at CouriersPlease, believes adapting to the way consumers purchase products is imperative to remain agile and survive in today’s unpredictable retail climate.....read more

Karina Bruce

 Hear Us Roar

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As a finalist in the 2019 Rest Retail Business Woman of the Year category for the eftpos ARA Australian Retail Awards, Karina Bruce, Co-Founder, and Director of Hear Us Roar is dedicated to finding the right fit for her customers.....read more


Christine Rodrigues

 Magento, an Adobe Company

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With a new decade of retail approaching, Christine Rodrigues, Head of Technology Partnership at Magento, an Adobe Company, reminds us that the era of customer experience is still at the heart of any business....read more

Cath Watkins Carroll

Meg and Wally


                                                                                            In an age where online and global competitors dominate the retail market, Cath Watkins Carroll, Founder of Meg and Wally proves that small retailers still hold an important place in Australian retail.....read more


Tracey Bailey


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As an advocate for sustainable retail, Tracey Bailey, Founder of Biome, encourages consumers to purchase cruelty free, sustainable products with a focus on creating an eco-lifestyle that supports the community....read more


Jessica Sullivan



                                                                                            Jessica Sullivan, Founder of sbFlourish, is an expert business consultant who specialises in using cutting-edge technology solutions to positively impact the bottom line and create new business opportunities.......read more


Emma McNeilly




Emma McNeilly, Founder of Expressions, has witnessed firsthand the changes of the retail landscape and explains in order to achieve retail nirvana, the goal is to inspire and involve customers in a sustained relationship ....read more

Pamela Jabbour

Total Image Group


A retailer well-versed in the uniform and retail space is Pamela Jabbour, CEO of Total Image Group.Pamela emphasises the importance of being an active player on the social media space....read more

Claire Morris




Claire Morris, Co- Founder and COO of Prezzee, is one savvy businesswoman who understands the importance of adapting products  to suit trends occurring within the marketplace....read more

Mhairi Holway


MhiariAs a human resource (HR) manager, Mhairi Holway knows all too well about issues in the workplace and the conundrum retailers face when it comes to actioning workplace compliance...read more

Camille Reed

Australian Circular Fashion

Women in Retail Series-01-01  

                                                                                            Camille is shifting the retail landscape, sharing a story with customers to create a personalised experience and designing a path for other retailers to follow suit...read more


Sheeda Cheng

Neopost Shipping

Women in Retail 

                                                                                        Sheeda Cheng, Head of Brand and Public Relations at Neopost Shipping, believes a better way forward would be for retailers to educate themselves on how they can use technology to be more competitive...read more


Melanie McVean

No Pong deodorant

Women in Retail 

With consumers being the lifeblood of retail, Melanie McVean believes providing an excellent experience throughout the consumer’s shopping journey should be every retailer’s priority...read more

Francine Ereira

Zip Co Limited

Women in Retail

Francine Ereira, General Manager Sales and Solution Delivery at Zip Co Limited, says retailers need to change their thinking to ensure they prosper long-term...read more



Robyn Batson

Sussan Group

Women in Retail

Working as the Group People and Development Manager at the Sussan Group for over 14 years, Robyn Batson loves the career opportunities retail provides young Australians...read more


Emilia Rossi


Women in Retail

Devoting herself to identifying and understanding customer pain-points, Emilia Rossi assists various retailers across Melbourne to improve their business and marketing strategies...read more