Women in Retail Series-01


The Australian Retailers Association's (ARA) Women in Retail Series celebrates the extraordinary achievements of female retail leaders in the industry by sharing stories behind their success. This collection of anecdotes look to build confidence in females working across the sector, inspiring them to achieve their personal and professional goals.

With 57.7% of retail employees being female, the ARA will aim to highlight some of the challenges retailers are facing today and how a more diverse management structure can boost profitability, and alleviate some of the cost pressures retailers are facing today.

The gender pay gap remains an ongoing issue and the retail industry is not immune, as the average full-time weekly wage for women in retail is still 15.1% less than men.The ARA understands the significance of this issue and is dedicated to supporting and advocating on behalf of women in retail to ensure that the achieves gender parity in the future. 

Emilia Rossi



Women in Retail

Devoting herself to identifying and understanding customer pain-points, Emilia Rossi assists various retailers across Melbourne to improve their business and marketing strategies...read more


Robyn Batson

Sussan Group


Women in Retail

Working as the Group People and Development Manager at the Sussan Group for over 14 years, Robyn Batson loves the career opportunities retail provides young Australians...read more


Francine Ereira

Zip Co Limited


Women in Retail

Francine Ereira, General Manager Sales and Solution Delivery at Zip Co Limited, says retailers need to change their thinking to ensure they prosper long-term...read more

Melanie McVean

No Pong deodorant


 Women in Retail 

With consumers being the lifeblood of retail, Melanie McVean believes providing an excellent experience throughout the consumer’s shopping journey should be every retailer’s priority...read more


Sheeda Cheng

Neopost Shipping


Women in Retail 

Sheeda Cheng, Head of Brand and Public Relations at Neopost Shipping, believes a better way forward would be for retailers to educate themselves on how they can use technology to be more competitive...read more

Camille Reed

Australian Circular Fashion


Women in Retail Series-01-01  

Camille is shifting the retail landscape, sharing a story with customers to create a personalised experience and designing a path for other retailers to follow suit...read more

Mhairi Holway



As a human resource (HR) manager, Mhairi Holway knows all too well about issues in the workplace and the conundrum retailers face when it comes to actioning workplace compliance...read more


Pamela Jabbour

CEO of Total Image Group


A retailer well-versed in the uniform and retail space is Pamela Jabbour, CEO of Total Image Group.Pamela emphasises the importance of being an active player on the social media space....read more

Claire Morris

Co- Founder and COO of Prezzee



Claire Morris, Co- Founder and COO of Prezzee, is one savvy businesswoman who understands the importance of adapting products tailored to suit trends occurring within the marketplace....read more

Emma McNeilly

Founder of Expressions

WIR-01As customers play a pivotal role in the success and survival of any business, the urgency to transform into an omni-channel retailer is becoming increasingly imperative. As contemporary preferences are evolving at a rapid rate, Emma McNeilly, believes retailers will need to adapt to these changes to remain relevant in the highly saturated retail marketplace....read more